why home fragrance sells in gift and homewares stores | kirri

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freestanding white bath in a grey stone bathroom with a garden window

why home fragrance sells in gift and homewares stores

customers can't smell a product online.
that's why home fragrance is one of the best reasons to visit a store.

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why it earns its shelf space

  • repeat visits: reed diffusers need refills, so customers come back
  • easy gifting: a reed diffuser or candle is a gift most people are happy to receive
  • counter add-on: room and travel sprays suit a quick extra purchase
  • made in australia: our oils, reeds and candles use oils from french perfumery

what to stock first

  • reed diffusers: 200ml, around 1 to 6 months of scent
  • refills: the 500ml refill tops up a 200ml reed diffuser
  • soy candles: 220g and 400g, 100% soy wax with cotton wicks
  • room sprays: 50ml, an easy entry point for new customers

display tips

  • let them smell it: keep a tester out for each scent
  • group by scent: reed, candle and spray side by side make bundles easy
  • style it: place it with linen, ceramics or furniture so customers picture it at home
  • change it seasonally: bring christmas scents forward from november

stockist faqs

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