2L Beaker Sampling (In-Store Tool)
• Purpose: A considered way to extend the experience beyond the store and into the home
• Design: 2L glass beaker, referencing the formulation process and reinforcing the science behind the brand
• Contents: Filled with 2ml samples, holding up to 45 units
• Value: Represents approximately $450 in retail value, designed to be used deliberately
• Placement: Keep at the counter, within reach for staff to offer at the right moment
• Use: Offer samples to customers who have made a purchase or are close to deciding
• Experience: Allows the fragrance to settle in a real environment, where it can be understood over time
• Outcome: Customers return with familiarity and preference, samples often lead to future purchase