Fragrance Menu (In-Store Tool)
• Purpose: A quiet reference that helps customers understand the range as they explore each scent
• Placement: Position the menu beside fragrance samples, ceramic cones, fragrance horns, or on the display cabinet
• Guidance: Customers can read about the brand, ingredients, and fragrance profiles while sampling
• Clarity: This added context makes it easier to move from smelling to choosing
• Outcome: Customers spend more time with the fragrances, leading to more considered, confident purchases